From a VTC announcement…
”The Virginia Tourism Corporation (VTC) is pleased to announce that applications are now open for the VTC Recovery Marketing Leverage Program.

PLEASE NOTE:  This Summer 2021 application cycle for the VTC Recovery Marketing Leverage Program differs from past VTC Marketing Leverage Program applications.  Below is a highlight of the changes:

  • Different online application process than in the past.
  • One funding level with a maximum award of $20,000.
  • No requirement for a cash match; however, a dollar-for-dollar in-kind marketing match value is required.
  • Due to the anticipated number of applications, and to expedite application approval, a draft review of applications will not be possible.

Applications are now available at
Be sure to thoroughly review the VTC Recovery MLP Grant Terms & Conditions and the VTC Recovery MLP Grant Word Doc with Guidance.
Due date for the application return is no later than 5:00 PM on Tuesday, June 22, 2021.   No extensions to the due date will be allowed.
Awards should be announced by July 30, 2021.

VTC will host a Zoom webinar on Tuesday, May 18, 2021 from 1:30 -2:30 PM to give an overview of the application process and VTC Brand Campaigns.  The webinar will also be recorded.
Note that registration is required for this webinar.  Register in advance for this webinar at:  After registering, you will receive a confirmation email containing information about joining the webinar.”

 Local Floyd Tourism Businesses, if you haven’t already done so, check out all that VTC can do to support your business.  Visit for more information on your tax dollars at work to help your business.